Embedded marketing leadership on an ongoing basis: strategy, team direction, budget ownership, and accountability for results.

•      Brand positioning and go-to-market strategy

•      Marketing team and agency leadership

•      Budget ownership and performance accountability

•      Executive-level reporting to your leadership team or board

A focused, project-based engagement to rebuild or sharpen how your brand shows up, from positioning through visual brand language.

•      Brand positioning and messaging architecture

•      Visual Brand Language development

•      Competitive and category assessment

Most companies are experimenting with AI tools one-off, a chatbot here, a content generator there, without a system holding it together. I help marketing teams set up AI the way I built it inside a $300M portfolio: embedded into the actual workflow, and structured so the output stays on-brand.

•      AI workflow audit across research, creative development, and content production

•      Building brand systems, guidelines, prompt libraries, and templates, so AI-assisted output stays consistent and on-brand

•      Standing up an internal “AI marketing team” structure: which tools, who owns what, and how it fits your existing team

•      Training your team to run the system without you once it's built