I love marketing. I love the mix of instinct, curiosity, creativity, and commercial thinking that goes into figuring out what will make someone stop, care, choose, and buy.

Nothing gets me more energized than that moment when you find the spark. The consumer insight no one has quite articulated yet. The creative idea that suddenly makes the whole strategy click. The product people didn’t know they needed until they saw it. The influencer partnership that introduces a brand to an entirely new group of shoppers.

That feeling has followed me through my whole career.

I started agency-side in 2002, working on national CPG brands and learning how ideas move from strategy into the real world.

In 2013, I moved to Kellogg and spent eight years working on some seriously fun brands, including Pop-Tarts, Pringles, Keebler, and Froot Loops. I led partnerships with Disney, Pixar, and Marvel, worked on Team Kellogg’s 2014 Sochi Winter Olympics campaign, helped reverse a two-year share decline on Froot Loops with a $45MM campaign that delivered a category-leading ROI, and led innovation strategy across the $1B Adult Cereal portfolio.

From there, I led kitchen brand strategy at Newell Brands across Mr. Coffee, Crockpot, Calphalon, and Oster, growing the segment 14% ahead of category while reducing time-to-market by 20%. At Carrier, I built a Global Market Insights Center of Excellence across a $22B enterprise. Most recently, I led Brand Marketing & Creative at Instant Pot Brands, with responsibility for a nine-figure portfolio, a significant marketing budget, and full P&L accountability.

And somewhere along the way, I realized one of the parts of the job I care about most is building other marketers. I love helping younger talent sharpen their instincts, trust their ideas, and understand why the work matters. They are the future of this industry, and mentoring them has been one of the most rewarding parts of my career.

Why I do this work

After more than 20 years, I still get genuinely excited about marketing.

I love consumer insights. I love building brands people want to be part of. I love creating advertising that makes people feel something. I love launching products the world didn’t know it needed until it met them. I love assembling smart teams, pushing for better ideas, and turning a loose opportunity into something people notice and buy.

Fractional work lets me spend more of my time doing exactly that.

I get to come into a business, find the spark, help shape the strategy around it, and work alongside the team to turn it into growth.